Global Spotlight: Instagram in France

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Over the last weeks we’ve been looking at how brands and businesses around the world inspire and connect with their customers. We’ve heard from big businesses like Mercedes-Benz, Mango and Mulberry as well as startups like Kapten & Son and Hiut Denim.

This week’s Global Spotlight is focused on France. We spoke to global beauty brand @lorealmakeup, men’s eCommerce site @menlook and Instagram ceramicist @aureliedorard_cermaics to find out how they inspire and connect with customers on the platform.

Instagram is a crucial part of our ecosystem. The @lorealmakeup account allows us to inspire and spread our vision of beauty and makeup, but also to be inspired back by all the women who post and tag us.” Florence Bouquier, Global VP Social Media, L’Oréal Paris

The inspirational dimension is very important to us and Instagram is clearly the platform that allows us to best transmit this message today.” David Nedzela, CMO, Menlook

Instagram has evolved my vision of communication due to the fact that you communicate through images. An image is the best way to bring an object to life.” Aurélie Dorard, Aurélie Dorard Ceramics

Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from Italy and the UAE, and watch the first three videos from the UK, Germany and Spain here.

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