Global Spotlight: Instagram in Spain

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Over the last weeks we’ve been looking at how brands and businesses around the world inspire and connect with their customers. We’ve heard from big businesses like Mercedes-Benz and Mulberry as well as startups like Kapten & Son and Hiut Denim.

This week’s Global Spotlight is focused on Spain. We spoke to international clothing designer @mango, on-demand delivery startup @glovo_es and stationary eCommerce brand @charuca to find out how they have found success on Instagram.

Instagram is a place for inspiration. It is key for us because it helps us reach a huge audience in creative ways.” — Guillermo Corominas, Communications Director, Mango


Instagram has helped us connect with a community that we didn’t know.” — Oscar Pierre, Founder, Glovo


90% of our communication is through Instagram. It’s our shop window.” — Charuca Vargas, Founder, Charuca


Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from France, Italy and the UAE.

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