Global Spotlight: Instagram in Indonesia
“We’re a global wedding marketplace that connects wedding suppliers with engaged couples all around the world,” says Kevin Mintaraga, CEO of Bridestory (@thebridestory). After struggling to find quality vendors for his own wedding, Kevin set out to make it easier for other couples.
Based online and on its app, Jakarta-based Bridestory helps engaged customers find vetted wedding vendors at the best price. From florists and venues to photographers and caterers, couples can find vendors for local or destination weddings. “We started first in Indonesia, then expanded to South East Asia, and right now we have around 20,000 suppliers that joined our platform from 65 countries — all because of Instagram,” says Kevin.
More than using Instagram to find quality vendors, Bridestory uses it to attract new customers. In fact, Kevin says more than 50% of customers know about Bridestory through Instagram. “Being a mobile first market in Indonesia, we decided to use Instagram ads to grow our mobile app installs,” says Kevin. “We got 50% lower costs per install compared to other channels, and in one month, we increased our app installs by 5x just by using Instagram ads.”
Watch the video to see how this Indonesian startup is using Instagram to expand into a global business.