Global Spotlight:Instagram in the UK

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences, to everyday people making direct connections with new customers.

To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. The first stop was the UK where high-end fashion house @mulberryengland, online design retailer @madedotcom and Welsh jeans-maker @hiutdenim spoke about how they inspire and connect with their customers on Instagram.

“Instagram has become part of our core marketing strategy. As we bring out two new product collections a week that’s about 50 new products, so we’re really keen to reach as broad an audience as possible.” — Annabel Kilner, Commercial Director, Made.com

“Advertising on Instagram has revolutionised the way we promote content. It’s an exciting way to pull people into a journey that allows them to feel really inspired and interested.” — Anne-Marrie Verdin, Brand Director, Mulberry

“Suddenly, the big company and the small company have the same tools. Next to a sewing machine, Instagram is probably our most important tool.” — David Hieatt, co-founder, Hiut Denim Co

Over the coming weeks watch out for more from our Instagram Global Spotlight series featuring stories from Germany, Spain, France, Italy and more.

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