Make Company Name and Product Name the Same

At Pardot, we originally named our product Prospect Insight, thinking we were cool with a product that was abbreviated PI (Note: You can still go to prospectinsight.com and it redirects to Pardot). Only, at the time, we didn’t understand that it was a bad idea to have a product name separate from the company name. As we started to gain traction, customers would refer to the product as Pardot, and not Prospect Insight. Eventually, we realized that to our customers the product was one and the same as the company, and we dropped the product name Prospect Insight.

The company name and product name should be the same. It’s hard enough to build one new brand, let alone two simultaneously. Make things easy and simple: keep the names the same.

What else? What are some more thoughts on making the company name and product name the same?

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