Using Instagram Business Tools: Jelly Skateboards
People in our community use Instagram to turn their passions into business every day. Born from Southern California roots, founder and CEO of Jelly Skateboards (@jellyskateboards), Sven Alwerud, did just that. After crafting a unique skateboard — with its distinctive clear deck and colorful wheels — the founder needed a way to get the word out. So he turned to Instagram. “It’s such an easy, awesome way to create rich branding for a company,” says the CEO. “It’s a powerful tool to display what we’re all about and how you live that lifestyle.” But more than getting the word out about his San Diego-based brand, the CEO also makes sales with Instagram. “Instagram is invaluable — if you want to get more customers, you want more engagement or you want more conversions.”
To help the business community get even more out of their experience on the platform, we recently launched Instagram Business Tools. These tools allow businesses stand out, get insights and find new customers on Instagram. Since the launch, Sven has used the tools to help improve his strategy on Instagram. “With business tools, I can see which posts perform best on my feed, and then use those in campaigns,” he says about the insights tool. “You can’t optimize your feed or your ads based on feeling, you need analytics.” In addition to optimizing his campaign, Sven uses the tools to easily promote posts right from the app. “I promote posts in the app to raise awareness of events and sales I’m having.” He continues, “Since you can choose specific targeting, like location, it’s an awesome way to get more reach quickly.”
Like Sven, businesses around the world use the platform to grow their businesses. So today, Instagram Business Tools is rolling out to all markets. Business profiles and insights will be rolling out to all countries over the next few weeks. The ability to create a promotion from within the Instagram app will be rolling out over the next several months. To get started, watch these step-by-step instructions on creating a business profile on Instagram.
Watch the video above to see how Sven grew a thriving business with the help of Instagram. And get more help with business tools at the Advertiser Help Center.