Twitter’s ad revenue grew 18 percent year-over-year to $535 million in Q2. Ad engagement climbed by 226 percent and the cost per engagement fell by 64 percent. But it’s not all good news. Twitter said that they are “seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected. This is reflected in both our Q2 performance and Q3 outlook.” Why Advertisers Are Abandoning Twitter The company cited two reasons why advertiser demand is down: First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising […]
The post Twitter Ad Revenue & Engagement Grows, But Demand Drops by @DannyNMIGoodwin appeared first on Search Engine Journal.