27 SaaS Products for the Marketing Department

After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses:

  1. Salesforce.com — CRM
  2. Pardot — Marketing automation
  3. SalesLoft — Sales development (inbound response reps on the marketing team use SalesLoft to respond to leads)
  4. Google Analytics — Web analytics
  5. Google AdWords — Ad platform
  6. LinkedIn Ads — Ad platform
  7. Facebook Ads — Ad platform
  8. WorkGreat — Marketing analytics + reports
  9. Terminus — Account-based marketing
  10. Calendly — Calendar scheduling
  11. Moz — SEO analytics
  12. Buffer — Social media scheduling
  13. MeetEdgar — Social media content recycling
  14. Captora — Bulk landing page generation
  15. Optimizely — A/B testing
  16. Zapier — Cloud integration
  17. Unbounce — Landing pages
  18. WPEngine — WordPress hosting
  19. Zopim — Live chat
  20. ON24 — Webinar management
  21. GoToMeeting — Screen sharing
  22. Sigstr — Employee email signatures
  23. Intercom — Customer communication
  24. Vidyard — Video management
  25. LeadData — Campaign attribution
  26. Bizable — Marketing attribution
  27. Everstring — Predictive account discovery

A small business marketing department using 27 products is on the high side, but not unreasonable. Look for the number of marketing department apps to grow over time as more useful point solutions come on the market.

What else? What are some more apps you’d add to this list for a marketing department?

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